Things You Need To Know About Google Penguin 4.0 Update
The Google Penguin 4.0 Update has officially become a part of the core algorithm of Google. The last google penguin update was about two years ago.
Penguin today is now real-time. Penguin was created as a filter that can get websites that are spamming in the search results of Google. Because the regular spamming system of Google cannot detect this. The penguin was introduced in the year 2012. Before, the websites that were affected by penguin needed to be refreshed all at the same time for a certain period of time. The penguin filter catch and run spammy websites. These websites will be penalized. Then the next penguin update was in the year 2014. Websites that were captured by the Penguin 3.0 must wait for two years in order to be free. Now, these long delays are a thing in the past. Since there was an update with the penguin, the data of penguin will be refreshed in real time, meaning there is a faster response after you are done with reindex the webpage. The Penguin will capture and also release the web pages. This kind of Penguin is much more specific with web pages. The new Penguin is more granular. Means that it affects more finer granularity than websites. It does not mean that it will only affect web pages. The new Penguin 4.0 only affects a certain page or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.
Below are some key points about Real Time Penguin:
A. The new Penguin will recalculate their positive signals and negative signals on crawl. The best tool to test and try the effects of the links is the Link Detox Boost.
B. The new Google Penguin does not only affect the whole website. This has an effect to all the levels like the folders, pages, domain, keyword groups and keywords. Means that anything that will go in the rankings will be affected by the Penguin algorithm.
C. It is more harder to diagnose small penguin penalties.
D. Because the new Penguin is more granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.
E. The Link Detox has a subfolder analysis and this is very popular since it can easily diagnose and fix problems with any ranking issues.
F. The Filter Slice Feature of the Link Detox is really helpful in analyzing the groups of source domains, kinds of links, countries groups of keywords and many more.
According to Google, Penguin 4.0 will be last Penguin update.
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