The Impact of Google Penguin 4.0 Update
Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. A good number of them, however, use black-hat techniques for such purposes. Such tactics are prohibited by search engines because sites that use them profit from rankings at the expense of a majority of their alternatives that use white-hat techniques. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. That is why you will hear of search engine updates every once in a while. What do such update mean for you as a site owner?
The adverse consequences of using spammy links are now immediate, meaning that your site will get penalized much faster than was the case in the past. Alternatively, applying white-hat techniques during SEO will also result in immediate awards in terms of rankings since you will enjoy better visibility and accessibility.
Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. It could be time to abandon your old domain for a new one if the use of prohibited techniques is rampant in the old one.
In the past, you could make the necessary changes after a demotion, but remain penalized for months or years later. Site owners who were in such situations found it unfair for them to continue suffering such consequences even after making the changes needed. The latest updates are fair because your site will be freed almost immediately after you use the techniques that are allowable.
The latest updates will only affect the pages that are spammed but not effect penalties on the entire website. Spamming in the past affected the whole site regardless of the number of pages with the prohibited features. The good thing is that it won’t be a lot of work on your part if it’s only a single or two pages on your site that need to be worked on.
The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Industrial manufacturer’s sites are, particularly going to suffer most in this respect. So, you need to use up-to-date optimization tactics and keep updating the content of your website.
Using quality content has always been rewarded and will continue to be with the updates in place. Content in this sense means text, videos, and images. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.