The Plus And Minus Of Google Penguin Update
In 2012 of April, Google launched Penguin Update which is intended to catch websites that are deemed to spam search results. To be in particular, to be able to catch those that buy links or get them via link networks mainly designed to boost the rankings of the website. This update is aimed to decrease website as well as web pages rankings that are using black hat SEO techniques.
Of course, different sites have a different page ranking given by Google to them. The page ranking is used to determine the frequency of its appearance on the search results, assuming that they are related to the search keyword used by people. To give you an example, if the end user searches for watches and jewelry and your page is dealing with it, you’ll get higher page ranking than others, which puts you on 1st or 2nd pages of search results.
With the proper use of different SEO techniques, the website owner has the ability of manipulating the results, allowing them to get higher page ranking, which makes their site appears on first page. But when Google Penguin update was launched, those website owners that are using black hat SEO techniques such as cloaking, keyword stuffing and the likes are given with lower page ranking and penalized, putting them in a not so good position. Websites that are using SEO techniques which Google allows on the other hand won’t be affected much by this update.
To website owners that are not using forbidden SEO techniques and instead legit or white hat SEO that are allowed by Google, this update is going to be very beneficial. This increases their page ranking significantly, pulling in more customers in the process because their sites are more likely to appear on top of search results pages.
Also, the update is beneficial for the users who depend largely on the internet to find sites that offer particular item or service that they are searching for. Through this update, they can find websites that are reliable and avoid those that brings no relevant content to what they’re looking for or known to be spammy.
On the other hand, the update has affected lots of small enterprises making them out of the game. This is because of the reason that many of these small businesses are depending on SEO techniques in an effort to keep up with bigger and more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.
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