The Advantages Digital Marketing digital marketing is a way of marketing services and goods using technologies digitally, mainly the internet is being used in digital marketing. This can also include mobile phones, advertising displays and other media of digital. Online marketing became more in use in the early 2000s to date. Basically web marketing is still a growing field and more people are venturing into it. Online marketing growth is estimated at 3.5 trillion online advertisements served annually with digital media spend at 42% growth in 2010. plentiful forms of brands can use digital marketing to profit their sales efforts. In the use of digital marketing in the web era not only allow for brands to advertise their products and services but also allows for online client support throughout services to make the client feel supported and appreciated. Using of social media for example Facebook and Instagram, interaction allows different brands to receive both encouraging and off-putting feedback from their customers as well as shaping what media platforms work well for them and has grown to be an increased advantage for businesses and brands. Websites and blogs have allowed other social media for the consumers to post their comments widely. online marketing has turn out to be more trendy for businesses to maximize and motive these conversations using their social media channels like their Facebook pages and twitter, to have that direct contact with the consumer and manage the feedback in a good way. Understanding brands has been viewed as to work with more efficiency in countries that are more in uncertainty avoidance; selling goods and services on social media works perfectly well products have to be more careful not to depend on the use of the traditional ways of selling their goods and services, as well to solely rely on it as it might have consequences on their image. Brands that stand for themselves in an emotional way are possible to succeed in situation where a brand is promoting to this geographical areas. Since social media like Twitter, Instagram, and WhatsApp use can improve the facts of the brand and thus reduce the uncertainty, it is likely that human beings with high uncertainty evasion, such as the French, will particularly be grateful for the high interaction in the social media with an anthropomorphized product. Furthermore digital platform gives an ease to the product and its customers to interact directly and trade their motives virtually. online marketing brought about cost reduction on advertisement, in online selling of commodities and services less amount of funds will be used compared to the traditional ways of marketing services and commodities such as, flyers, billboards, flyers and newsletters.