Learn More About What Google Penguin Is
The codename for update in Google’s algorithm is called Google Penguin which was first announced on April 24, 2012. This update is focused in decreasing search engine rankings of websites that violated Webmaster Guidelines set by Google by using the now declared black hat SEO techniques which involved in increasing the ranking of the website artificially by manipulating links pointing to the page. Typically, these tactics are described as link schemes.
According to the estimates made by Google, Penguin is going to affect roughly 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and bigger percentages of them in highly spammed languages. On 25th of May 2012, Google has unveiled another update on Penguin called as Penguin 1.1. With regards to this update, it’s about to affect around less than 1/10 of a percent of the English searches.
The guiding principle for this update was intended to penalize websites that are making use of manipulative techniques in an effort to attain higher rankings on search results. Pre-Penguin websites are usually using negative link building techniques to get traffic as well as higher ranking. It’s meant that content was key and those that have excellent content will be recognized while those with spammy or little content would be penalized and receive no benefits or ranking as soon as the Penguin was introduced.
Allegedly, there are some websites that lost their search rankings on Google for making use of specific keywords throughout the Penguin and the Panda rollouts. Specifically, Google has mentioned that doorway pages which are created to attract search engine traffic contradicts the webmaster guidelines.
January of the same year, the Page Layout Algorithm Update or otherwise known as Top Heavy Update was released, which is targeting websites that either have too little content or too many advertisements above the fold.
Around .3 percent of queries were affected on the release on Penguin 3 on October 5, 2012. On May 22, 2013, Penguin 4 or also known as Penguin 2.0 was introduced and affected 2.3 percent of queries while the Penguin 2.1 or Penguin 5 was introduced October 4, 2013 and has affected around 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.
September 23, 2016, Google has announced that Google Penguin is part of core algorithm. In this update, there’s going to be real-time update meaning, websites will be evaluated in real time.
If you want to ensure high ranking of your website, only follow the guidelines set by Google.